This may be a bit of an exaggeration, but every day about 10,000 people load a video of a kitten getting in and out of a teacup. 9,999 of these videos will get one or two views, but one of them will get a million views. Virality is one thing that you could make a fortune on if you could predict it and it’s also something you can’t create. In fact, the harder you try to make something viral, the less likely it is to become viral (unless it’s an actual virus like the one in China!)
Here is the closest thing I’ve ever seen to virality that was planned. Virgin Mobile Australia hired a guy to make a commercial that would likely (perhaps?) go viral. It worked.
Yesterday, a friend of mine got a video of the actual crash of Kobe Bryant’s helicopter. This is tragic beyond words, and I am in no way making light of the seriousness or the sadness of it. But, some couple got the video and they are trying to sell it to a network. A friend of mine got a copy and I posted it to Vimeo to see if indeed, I could create something viral. The footage is kind of hideous, but it’s real and if you are honest with yourself, you stop on the highway like everyone else to see the accident you waited an hour to pass.
How viral will this be? I’ll let you know.
"Viral videos aren't just about being funny. They're about identity creation." — Ricky Van Veen